Nike unveils England’s new kit at Wembley

 

Its official, the New England football kit is here!

IMG_9970Last week at Wembley Stadium, American brand Nike unveiled the new home and away kits that our England stars will be donning for the Euros 2016.

The Press Launch included an array of activities on the night including a Q and A panel hosted by RinseFM. The panel, made up of England and Manchester City stars Steph Houghton (Team Captain), Toni Duggan (Winger/Forward), Joe Hart (Goalkeeper) and Physio Steve Kemp, covered the importance of on and off pitch training and heavily focused on the topics of nutrition and recovery.
 ‘Gone are the days where you get to the ground and have to do 60 laps on the pitch’ Tony answers, when asked if running is implemented in training. Instead, the whole panel confessed that Yoga is a popular activity amongst the players; a vital part of the recovery process that benefits both the body and mind.Yet your mats out everyone!

A Nike Inspired Football club tour and workout followed. The Press got the chance to see the insides of the England changing rooms as well as work out alongside the professional athletes.


 The gruelling 45 minute session consisted of push ups, triceps dips, kick lunges, wall squats and stair climbs up the aisles of Wembley’s ground. Needless to say the England stars found it a lot easier than us media folk!

 NTC

Our reward was an exclusive football shirt of exactly the same material (that no one will be able to buy in the shops) I felt pretty VIP!


The Kit design

Nike’s new design dons the three historical colours that represent the FA’s emblem: red, white and blue.

fullkit

The home kit steers away slightly from the traditional ‘all white’, adding blue on the arms and side of the shirt. The soft clean look is then contrasted with bright red socks, similar to those worn in Englands triumph over Brasil in 1984.

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The team’s new away kit honors the 50th anniversary of England’s 1966 Wembley victory. It integrates the very same design details as the home kit, but instead in the clubs champion-winning red.

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Steph Houghton

‘England have had great moments in red over the years’ Explains Martin Lotti, Nike Creative Director ‘our design team have risen to the challenge of integrating references to England’s footballing history with a futuristic system of performance apparel in both the home and away kits.’

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The kits, deemed by Nike as ‘the most technologically advanced to date’, are built for speed with revolutionary Nike Aeroswift innovation. They feature ventilation-enhancing stripes on the sides of the shirts, a ventilated waistband and a new and improved tailor fit: All innovative details that have been added by Nike to enhance the player’s performance on the pitch

Visit nike.com for more information.

 

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